How to safeguard social media against hacking
Photo credit Let’s say you’re the social media manager of a major company, tasked with running the Twitter, Facebook, Instagram,...
Why the PR industry lacks diversity – and why it’s important
Photo credit Promoting diversity within the public relations industry has been a goal for decades. Committees and task forces were formed...
Why social listening is important
Photo credit Social listening. It’s a phrase that is often used in the world of public relations and content marketing, but what does it...
Why do women dominate the PR field but rarely hold executive positions?
Photo credit The field of public relations is undoubtedly dominated by women. Estimates average that anywhere between 63 to 85 percent of...
From drab to fab: Arby’s ups its social media game
Photo credit Game of Thrones. Sonic the Hedgehog. Halo. Pokémon. Assassin’s Creed. Transformers. These are just some of the video games...
Beyoncé is the queen of public relations
Photo credit Beyoncé Knowles Carter. Utter this name and most people gush about the singer and actress, declaring her a queen. If not,...
The public relations implications of #AlternativeFacts
Photo Credit The field of public relations is fraught with ethical minefields. Several codes of ethics state telling the truth as one of...
Wendy’s: The master of social media sass
Photo Credit Wendy’s has long been an American fast food classic. The freckled, red-braided hamburger queen graces signs from small...
Disney's problem with gender
Disney. Utter this one word and thousands of people in ages anywhere from 8 to 62 know what you're talking about. For many people, Disney...
Latinos Beyond Reel, An Interview
Misrepresentation or lack of representation for certain groups in our society is a common occurrence. White people, and specifically...
